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Italian luxury clothing brand, Herno, has announced that it has joined the Fur Free Retailer international standard, undertaking not to use and market animal fur.

The commitment not to use animal fur will take effect from the fall-winter 2023-24 collections. Today, more than 1,500 brands worldwide (including Italian brands Dolce&Gabbana, Armani, Gucci, Prada, Moncler and global leader in online luxury fashion Yoox Net-a-Porter) have renounced fur fashion and joined the international Fur Free Retailer program.

Herno is joining a long list of major luxury fashion brands who are saying no to fur. The overwhelming evidence that this is an inhumane and cruel practice is all there for to see and there is an upward trend in the fashion industry where we are seeing manufactures and consumers say enough is enough.

Source: Four Paws