Denmark is considering a groundbreaking update to its copyright laws to tackle the rise of AI-generated deepfakes, which mimic real voices, faces, and creative works.
The proposed legislation would introduce a specific legal category for synthetic media, requiring companies that produce, share, or monetize AI-generated content to obtain explicit consent from original creators. The rules could also mandate the disclosure of deepfakes, ensuring that audiences know when content is artificially created rather than authentic.
The move positions Denmark at the forefront of digital regulation, seeking to balance innovation with the protection of individual and creative rights.
Supporters argue that as AI tools become more accessible, clear legal safeguards are vital to prevent misuse, protect copyright holders, and preserve trust in media. As the law evolves, Denmark’s approach may serve as a model for other countries navigating the complex intersection of AI innovation and intellectual property rights.
Source: The Guardian
