Dutch grocery chain, Jumbo, targets their development towards customers who are not in a rush and would want to chat with the cashier. Jumbo has about 800 locations in which most offer these “slow lanes”.

In the Netherlands, there is an estimated 1.3 million individuals over 70 years old, according to “My Modern Net”. Jumbo assures that these elderly won’t spend their years feeling disconnected from others. 33% of these seniors say they feel lonely, according to “Statistics Netherlands”. The first Kletskassa opened in the North Brabant province’s town of Vlijmen.

Jumbo’s feedback was positive which motivated the company to establish 200 “slow lanes” across the Netherlands. In addition to these slow lanes, Jumbo chain stores added “chat corners” where customers can grab coffee and converse. The Kletskassa can make anybody’s day just by offering some good company.

Source: Grocery Dive

https://www.grocerydive.com/news/aisles-abroad-dutch-grocer-jumbo-slow-chat-checkouts/645702/