Tourism officials in Denmark’s capital city unveiled a novel initiative this month that grants freebies and perks to travelers who engage in climate-friendly behaviors, such as riding bikes, taking public transit or participating in clean-up efforts.

Called CopenPay, the new campaign aims to help transform tourism from “an environmental burden” into a “force for positive change”.

For example, visitors who take plastic waste to the National Gallery of Denmark will gain access to a workshop where they can turn it into a piece of art, while those who cycle or take public transport to the city’s famous heating plant will be allowed to ski down an artificial ski slope on the building’s roof.

“CopenPay rewards actions such as cycling, participating in cleanup efforts, or volunteering at urban farms with access to a variety of enriching experiences and everyday wonders of Copenhagen. This includes complimentary guided museum tours, free kayak rentals, and even a free vegetarian lunch made from local crops,” the Wonderful Copenhagen statement added.

Source: CNN

https://www.cnn.com/2024/07/09/travel/copenhagen-tourism-rewards-scli-intl/index.html