Car advertisements in France must soon steer people towards greener transport options. The new law will kick in for car manufacturers from March, as President Macron seeks to clamp down on the country’s air pollution.

Car companies will have their pick of three slogans to include in TV, radio, print and online adverts: “on a daily basis, take public transport”, “consider carpooling”, or “for short journeys, walking or bicycling is preferable.”

They must also use the hashtag #SeDéplacerMoinsPolluer at the end of the message, which translates as “move and pollute less.” Companies who fail to include the environmental warning will face fines of up to €50,000 per advertisement.

Source: Euronews

https://www.euronews.com/green/2022/01/07/french-car-adverts-must-encourage-people-to-bike-and-walk