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In the extravagant world of the fashion, brands once preferred destroying their unsold goods rather than offering their products at a discount.

Mass-market fashion companies and luxury brands, alike, have been tied to the practice of destroying unsold merchandise to avoid selling it at a discount and/or paying to store it, and as a way to avoid cross-border costs in some cases and to benefit from the “drawback” of certain duties in others.

The groundbreaking law, which the French government claims is a world first, made destroying unsold goods a criminal offense that would result in financial penalties or prison time.

Now luxury houses have to manage their stocks more carefully, offering deals to staff, making donations and recycling goods.

Source: The Fashion Law