Fur is increasingly falling out of favour, and that’s good news for animals.Global fur production plummeted by nearly 40% compared to the previous year, following a decade-long downward spiral that saw the industry shrink by a staggering 85%. These statistics are not just numbers: they represent millions of mink, foxes, and raccoon dogs spared a miserable life and painful death on a fur farm.

As top fashion houses gravitate away from animal fur and governments shut down cruel fur farms, the steep decline of the fur industry – once synonymous with luxury – is a testament to what can be achieved for animals with strategy and international collaboration. 

Demand for fur has dipped in recent years, driven by conscious consumers rejecting cruelty and animal advocates adopting new strategies. Trailblazing fashion designers such as Gucci, Armani and Michael Kors publicly abandoned animal fur, after working with the global network of the Fur Free Alliance, marking a turning point for cruelty-free fashion – today over 1600 brands have pledged to go fur-free.

In just five years, the number of fur farms in the European Union fell from 4,350 in 2018, to 1,088 in 2023. Even in China, the world’s largest producer of fur, production has dropped by more than half since 2022.

Source: Fur Free Alliance

https://www.furfreealliance.com/fur-is-going-out-of-fashion-lowest-production-in-decades/