A team at the Neuromarketing Behavioral & Brain Lab at Italy’s Free University of Languages and Communication (IULM), wanted to see if there was a real, testable connection between how people respond emotionally and neurologically to eating pasta.
The study, one of the many on the benefits of pasta, revealed a whole bunch of fascinating results:
- Eating pasta activates a strong and sustained emotional-cognitive state similar to listening to music or watching sports
- The taste of pasta alone stimulates positive memories and emotions
- Individuals associate eating pasta with spending time with family and friends
- 40 percent of participants consider pasta a comfort food and 76 percent confirmed that eating pasta increases happiness
On the neuroscience front, extensive research tells us that eating pasta – a complex carbohydrate – stimulate endorphins, which increases absorption tryptophan and B vitamins found in pasta. Tryptophan helps boosting serotonin levels in the brain, contributing to feelings of happiness. B vitamins relax muscles while producing serotonin.
Source: Food beast