The Happy Broadcast logo

Sweden has rolled out several interesting new initiatives to tackle shortages of blood and keep its blood donors coming back to more consistent deposits.

One approach that has caught the public’s attention is a service that sends donors a text message which tells them when their blood has been used. Donors will first receive a thank you message just after donating, but then later once their blood has been used to help another person, the donors are informed of that momentous moment.

The service says the positive feedback to the donor about how they’ve helped out a fellow citizen encourages them to donate again.

Source: TOC